Hand-rolled, Melbourne-made.
One obsession, two stores, and a cabinet that empties before lunch.
It started with one perfect swirl.
Sebby's began with a simple obsession: a cinnamon scroll worth queuing for. Soft, laminated dough rested the slow way. A generous, molten-centred cinnamon swirl. And a blanket of cream-cheese frosting that doesn’t hold back.
We got it right in Caulfield South — and Melbourne hasn’t stopped talking since. Lines out the door, sell-outs before midday, and a steady stream of regulars who plan their weekend around a warm scroll.
Then we took on an icon.
In 2024 we moved into the much-loved Black Star Pastry site on Acland Street, bringing Sebby's to the heart of St Kilda. Same hands, same recipe, same first-in-best-dressed cabinet — now by the beach.
We still bake fresh on site every morning at both stores. Nothing frozen, nothing shipped in. When the day’s batch is gone, that’s it until tomorrow.
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Find your nearest store and beat the queue — we open early and sell ’til sold out.